ABSTRACT

Cope (2011) states that ‘failure represents one of the most difficult, complex and yet valuable learning experiences that entrepreneurs will ever have the (mis)fortune to engage in’ (p. 620). Thus, venture failure is an important concept to understand in entrepreneurship, both in terms of its causes and consequences for the individual entrepreneur, organisations and society at large. Consequently, the aim of this teaching case is to bring to life, the often untold story of entrepreneurial failure to advance students’ understanding of the entrepreneurial learning process.