ABSTRACT
The past two decades have seen broadcasters—public and private—confront challenges that are perhaps greater than any faced since the birth of broadcasting in the 1920s. This has not meant simply a progressive increase in the intensity of competition. Undeniably, digital transmission and the Internet have introduced hundreds if not thousands of new channels and content services, and such developments have, in turn, exerted downward pressure on revenue sources. This is only one aspect of the challenge, however, and public service broadcasters (PSBs) have been forced to review many aspects of their services and operating practices in the bid to secure their futures and remain relevant for viewers, listeners, and users.
