ABSTRACT
This chapter explains the reader about the theory and its interpretations, and also shows how theory can be used in coaching investigations. During the analysis, analytical memos were used to make preliminary connections to various theoretical concepts that might explain the key issues evident. This interpretive process was principally informed and shaped by the concepts of the dialectic of socialisation and the presentation of the self. To construct the grounded theory the data collected from fourteen of the seventeen England youth soccer coaches who were utilizing video-based technology within their practices. While theory is the starting point for deductive research, Bryman contends that theory is the outcome of research when applying an inductive approach. S. J. Tracy describes such an iterative approach to data analysis as alternating between emic, or emergent, readings of the data and an etic use of existing models, explanations, and theories.
