ABSTRACT
This chapter helps students to understand the key concepts of autoethnography, an increasingly popular approach to generating knowledge in the social sciences. Scholars also argued for research that was explicit in values or ethics, daily practices and interactions, and emotion, which were considered taboo or outside the scope of social science research. The former tends to require that all research involving use of human subjects be reviewed by an institutional review board prior to investigation. Awareness of issues relevant to writing and conscientiousness to address them are desirable qualities for writers. Data collection and analysis is the lifeblood of empirical research. Data for autoethnographies come from internal sources. Dissatisfied with dominant research designs, statistics and limited ways of thinking about our social world along with the lack of authorial voice in ethnographic research and powerful critiques of social science research in general, autoethnography blossomed in the late 1990s.
