ABSTRACT
This chapter focuses on social inclusion using the theoretical framework of social event leveraging. Socially including the individuals who are generally excluded from society through the organization of a sport event is posited as a community-based legacy, since some individuals in the community may be affected disproportionately more negatively by the event. The chapter presents case study evidence from two sport mega-events, namely the Vancouver 2010 Winter Games and the London 2012 Summer Games. This case study data contextualize the concept of social inclusion in a complex sport mega-event community setting. The chapter details community event stakeholders who are actors and beneficiaries in the process of social event leveraging. Leveraging for social inclusion invokes the idea that the sport event will benefit everyone in the host city by creating a sense of community. The chapter reflects on social event leveraging for social inclusion in the case of smaller community events and concludes by providing practical implications for community stakeholders.
