ABSTRACT
The athlete interacts with a number of different stakeholders of sport events including coaches, trainers, technical officials, administrative support staff, mission staff, volunteers, fans and the media. One can see major sport event properties recognizing the importance of including the athlete in their decision making through the formalization of athlete representatives (AR) within the property rights holder's executive board, such as International Olympic Committee (IOC), International Paralympic Committees (IPC) and Commonwealth Games Federation (CGF). The IOC policy details that social media activity should not imply any unauthorised association of a third party with the IOC, the Olympics Games or the Olympic Movement. The athletes who compete within today's major multi-sport event world face some unsettling new realities where they assume a level of risk and responsibilities leading up to and during each competition. All international Paralympic athletes have a voice and voting representation through the voice of the International Paralympic Committee Athlete Council.
