ABSTRACT
We live in conditions in which everyone is increasingly involved in global economic, political, and cultural processes. These might be analytically differentiated and specified as various global trends. John Naisbitt (1982) first tried to systematically conceptualize the ongoing megatrends by focusing largely on changes in the content and organization of economic processes. Naisbitt’s study became a bestseller due not only to his intellectual achievement alone. It appeared in the context of the flourishing academic and nonacademic studies in the field of futurology. While it is no longer in fashion, the relevance of the topics dealt with by futurologists remains. Political think tanks continue to work in the same direction in order to facilitate strategic planning. Various institutions compete in the production of prognostic reports on global trends (Kennedy, Messner, and Nuscheler 2002; Global Trends 2008; Debiel 2010).
