ABSTRACT
The basic work in the development of our ideas has been done. We are in a position where we know what must be done, we know how we should do it and we can be reasonably sure that the job will conceptually fit with client and user. All we have left to do is prepare the job in a way that explains itself to the people who need to understand it. This explanation will be the presentation rough. We’ll also be looking at what to do when you just haven’t been able to reduce down your ideas to a single gem, but still have to show the client, or when you know you have the answer your client wants, but also have ideas that would work better.
