ABSTRACT
The predominant tendency in social science and education is to treat culture objectively and statically, without asking where it comes from or what it means. Where cultural production is addressed, it is typically dealt with as a simple productive process, a result of collective goal-directed action, which results in a deliverable product or artifact. There is no attention here to any subjective process of the producers, any expressive dimension of the productive process, any interpretive abilities or dilemmas, or any effects that this process might have on the subjectivity of the producers. Those aspects, if considered at all, are usually taken to fall on the side of cultural consumption.
