ABSTRACT
Broadcasting has undoubtedly had and continues to have a profound impact on sport. This is particularly the case for English football. However, this strong link between broadcasting and football has developed over a relatively short period of time, even though both broadcasting and football have much longer histories. The strength of the links between football and broadcasting presents a series of challenges for policy and decision makers. Football authorities and broadcast companies regularly have to deal with issues such as scheduling of matches, bidding for television rights, allocating and selling of broadcast rights, collective versus individual selling of rights, sharing the proceeds among league members, selling rights within secondary markets 1 and dealing with competition authorities.
