ABSTRACT
The concept of “sustainability” dates back to ancient Greece, but recently the word has found new popularity and cachet. At times, it appears that “sustainability” is everywhere. Walmart has a Sustainability Index and BP has a Sustainability Review. DuPont and Coca-Cola employ a Chief Sustainability Officer, and the US golf industry embraces sustainability. More than 2,500 local governments from across the European Union have signed the charter of the Sustainable Cities and Towns Campaign. Sustainability offices operate on many college campuses, and numerous academic journals have “sustainability” in their titles. Some people call sustainability the new and improved environmentalism, while others claim that “sustainable” is attached to so many things that it's no more meaningful than the word “green.”
