ABSTRACT
Since the 1970s, commentators such as Goodell (1977) have observed that science was ‘being pressured to update its antiquated concepts of how much to tell the public, when, and how’(p.6). This update has been very slow to occur: in 1993, Neidhardt stated that that communication between scientists and the public was poorly done (1993,p. 340), and, in 2005, it was reported that ‘[t]here is a widespread feeling that the communication of science needs to be improved and that the public would like more information on science and science issues’ (MORI, 2005,p. 12).
