ABSTRACT
RetailCo is an international retail organization founded in the 1920s in the Netherlands. Currently, RetailCo has more than 500 stores, most of which are located in the Netherlands. RetailCo is still expanding through increasing the number of stores, on average opening thirty new stores a year in the Benelux (an economic union that comprises three neighboring countries: Belgium, the Netherlands, and Luxembourg). The company has approximately 10,000 employees, 80 percent women and 20 percent men; the average age is thirtyfive. More than 75 percent of the employees work part-time. In the Netherlands, RetailCo is seen as a “typically Dutch” retail organization, which takes good care of its employees. RetailCo performs well and won several awards between 2004 and 2008, including prizes for logistics and marketing, and the “best Dutch employer” award.
