ABSTRACT
ICICI Bank is India’s largest private sector bank by market capitalization, having a network of 1,700+ branches (as of March 31, 2010) and about 4,721 automated teller machines (ATMs) in India, with presence in eighteen countries (Wikipedia, ICICI Bank, 2010). The bank serves more than 24 million customers with a wide range of financial services and banking products. It delivers its services to the corporate and retail customers through a variety of delivery channels and specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital, and asset management. Of the big four of Indian banks (State Bank of India, Axis, ICICI, and HDFC banks), ICICI Bank is overall the second largest in terms of assets of Rs. 3,562.28 billion ($77 billion) on December 31, 2009 and profit after tax Rs. 30.19 billion ($648.8 million) for the nine months ending December 31, 2009.
