ABSTRACT
Style and strategy inhabit different domains. Style generally remains the province of the humanities, whereas strategy occupies important positions within the applied social sciences, management in particular. Yet style forms a foundational element of strategic communication. Style helps organizations tell stories within recognizable genres. Style associates strategy with high culture. Style performs the brand. To provide a distinctive interdisciplinary perspective on strategy, I turn to particular styles as illustrative examples of how style intersects with organizational communication and informs strategy.
