What's a Krugman Connection?

Although it's not usually realized, advertising is a two-way street between the communicator and the audience. Too often advertising is thought of — particularly by its detractors — as a form of brainwashing or hidden persuasion, possibly sinister, usually self-seeking and, certainly effective, with a strictly one-way message wherein the communicator, i.e., advertiser, is in full control. The customer is not supposed to talk back and, even if he were so minded, there would be no way to record his thoughts.