ABSTRACT
When we speak about the processes of learning we usually talk about motivation, practice, achievement, new skills or insights attained — we usually talk, that is, about learning as active and purposive behavior. We think of it as the province of school and classroom. We know that there are other, more passive kinds of learning, but we focus less on these, in part because they are presumed to be less effective, in part because they have been less noticeable — at least until the rise of the mass media, especially the electronic media.
