ABSTRACT
In chapters 7, 8, and 9, we explored some of the ways in which organiztions interact with their environments. In chapter 7, we assessed the concept of environmental uncertainty as it related to the organization’s stakeholders. Given previous research (Greening & Gray, 1994; Kreiner & Bhambri, 1991) I suggested that stakeholders with the power to confirm or deny legitimacy to the organization, those primarily located in the institutional environment, represent a different set of public relations dilemmas than do those in the organization’s technical or resource environment.
