ABSTRACT
The collaborative advocacy framework for public relations practitioners promoted in chapter 11 can hardly evoke disagreement. Whether an issue involves internal or external stakeholders, the ability to create and maintain trust and to foster a sense of community among those stakeholders directly correlates to an organization’s sustainable success in achieving its goals. Savage’s “Typology of Organizational Stakeholders” grid outlining a stakeholder’s potential threat to an organization as opposed to a stakeholder’s potential for cooperation with an organization, coupled with Spicer’s summary questions at the end of chapter 11 lead me to share a timely example in an era of market and business-driven initiatives to improve responsiveness to customer needs while streamlining costs.
