ABSTRACT
The concept of international public relations is rapidly attracting the attention of practitioners and scholars. Since 1990, Public Relations Journal, Communication World, Public Relations Review, and other publications have published dozens of articles about public relations in a global context. 1 Interest is increasing in societies like the International Association of Business Communicators and the Public Relations Society of America, which recently emphasized “global public relations” in its national conference and established a section for members specializing in international practice.
