ABSTRACT

TALK is not everywhere valued equally; nor is it anywhere valued equally in all social contexts. Speaking is an object of a high degree of interest, elaboration, and positive evaluation in some cultures, such as those of the Burundi 1 and St. Vincentians 2 but is relatively deemphasized in other cultures, such as those of the Paliyans 3 and La Have Islanders. 4 Cultures are not only varied but are also internally diverse in the emphasis they place on the value of talk; in all communities there are some situations in which “silence is golden” and some in which talk is the most valued mode of social behavior. 5 Each community has its own cultural values about speaking and these are linked to judgments of situational appropriateness.