ABSTRACT

Ethnography is often equated with qualitative, case study, or fieldwork-based research. Atkinson and Hammersley (2007) note that ethnography has taken on so many meanings and usages that it may sometimes appear to be synonymous with qualitative inquiry. Indeed, Erickson (1986) lumps ethnographic, naturalistic, interpretive, grounded, phenomenological, subjective, and participant observational research methods all within the same “family.”