ABSTRACT
Can and do multinational enterprises (Mnes) contribute to solving societal problems – some of them of their own making? This contribution assesses the strategies developed by Mnes on two related phenomena: globalization and corporate responsibilities on the one hand, and the global financial crisis on the other hand. It makes a conceptual contribution by classifying societal (or non-market) strategies of Mnes as passive or active, and an empirical contribution by applying this classification to the strategies of a sample of the world's 100 largest Mnes toward the global financial crisis.
