ABSTRACT
It is practically impossible to nominate Marilynn Brewer’s one representative work because her research has played significant roles in such diverse areas. Nevertheless, in this chapter, I would dare to highlight her dual-process model (DPM, in my own acronym) of impression formation. The original formulation of this model (Brewer, 1988) was invited as the target article in the inaugural volume of the influential series Advances in Social Cognition. Since then the model has been well accepted as one of the major frameworks for the study of person perception. The DPM was among the forerunners on the surge of dual-process theories in various domains of social cognition, including the models of automatic versus controlled, heuristic versus systematic, and spontaneous versus intentional processing (see Chaiken & Trope, 1999, for a comprehensive view). The model has played an integral part of the Zeitgeist in this literature over the past two decades or so.
