ABSTRACT
Most of the pundits of the mass media, both conservative and not, agree that one of the strengths of the so-called conservative movement is their ability to address social issues and state their vision for the country in a simple, clear, and concise way. Media pundits proclaimed that “people know where they stand” on a variety of domestic and international issues. It is widely agreed that this was at least partially responsible for winning George W. Bush a second term in the White House. Presumably people knew where he stood, and at least 51 percent of the people who bothered to vote voted for him. I would like progressives to consider borrowing a page from the other side’s playbook. I am not advocating the spouting of mindless and simplistic solutions to complex social problems such as poverty, health care, drug addiction, homelessness, and crime. I am, however, for developing a simple, clear, and concise message that would stand in stark contrast to the message of the other side.
