The Japanese Vacation Visitor to Alaska: A Preliminary Examination of Peak and Off Season Traveler Demographics, Information Source Utilization, Trip Planning, and Customer Satisfaction

SUMMARY. The current study examines data gathered on the Japanese visitor to Alaska during the summer of 1996 and winter of 1997. The survey focused on several topics: the demographic profile of the visitor, their motivations, the sources of information used, actual trip

44behaviors, and indices of customer satisfaction. Results indicate that the Japanese visitor to Alaska segment may be further subdivided based on season, winter and summer. Implications are discussed. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: <getinfo@haworthpressinc.com> Website: < https://www.haworthpressinc.com >]