ABSTRACT
SUMMARY. In this introductory article, Reichert argues that greater research attention should be paid to the area of strategic–or direct–effects of sexual information in the media. He begins by describing the nature of sexual information and the response it evokes in viewers. More important, Reichert outlines several ways that media organizations and advertisers use sex to promote their content and branded goods with the ultimate goal of enhancing revenue. Last, the author describes how the articles in this contributed volume advance the study of sex and promotion into new and important contexts (e.g., television news, sports coverage, magazine covers, shock-jock programming). doi:10.1300/J057v13n01_02 [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. 4 E-mail address: <docdelivery@haworthpress.com> Website: < https://www.HaworthPress.com > © 2007 by The Haworth Press, Inc. All rights reserved.}
