ABSTRACT
SUMMARY. This article examines some of the issues and debates surrounding electoral participation in the UK from a political marketing perspective. In particular, this article reviews the current literature and details some of the output of primary research into non-voter behaviour and investigates the opinions and motivations of the electorate. The role of the Electoral Commission and the effects of all-postal voting are analysed. This article both challenges and supports previously presented arguments regarding political issues and voting. In addition, electoral turnout and voter participation is reviewed and the consequences for democracy discussed.
