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Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency
DOI link for Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency
Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency
Edition 2nd Edition
First Published 2012
Imprint Routledge
Pages 28
eBook ISBN 9780203828588