ABSTRACT

The research presented in this paper is primarily concerned with an experimental test of a descriptive model for studying group decision making, although the model is also conditionally normative. This model was de-signed to investigate the problem of finding a meaningful measure for aggregating individual preferences: one which avoids certain inconsistencies and the inadequacy of an ordinal scale (ranking) by considering strength of preference, yet one which does not encounter the interpersonal comparison problems common to an interval measure of utility.