ABSTRACT
The terms “creativity” and “innovation” traditionally referred to separate spheres of social life: creativity was primarily associated with activities of the arts, while innovation was linked to scientific discoveries or technological advances. Where creativity evoked images of paintings and sculptures, innovation brought to mind new products and technologies. This apparent separation was further exacerbated by the link between technological innovation and economic productivity, while the creative arts were considered socially valuable but nonetheless “non-productive labour” (Potts 2007). Hence the creative arts were sustained by government welfare in the form of grants, subsidies or special funds, whereas science and technology received both public funding and private investments.
