ABSTRACT
Work or else starve – these unkind words were uttered partly out of frustration. Two South Korean Christian missionaries from Global Mission Frontier (GMF) were presenting a week-long economic development seminar to approximately 30 local government officials and municipal employees crowded inside a modest hotel room in Mwanza, Tanzania.2 The seminar leader, Deacon Shin, had begun by introducing himself as hailing from the prosperous land of Samsung and the LG Group (two of the world’s biggest conglomerates) but he failed to impress – the participants had never heard of the corporate brands. “How about Hyundai?” Deacon Shin asked in disbelief. “You must have seen all the Hyundai advertising during the World Cup games?”3 Apparently not. Deacon Shin shook his head in dismay, and explained that these are large, powerful companies from Korea, and that their very success stands as proof of the miracle of Korean economic development.
