ABSTRACT
This chapter describes the next step in the research process, which is the development of a methodology. The methodology is concerned with what you will actually do in order to address the specifi c objectives and research questions you have developed. People often equate ‘methodology’ with the list of individual methods that will be used – questionnaires, semi-structured interviews and so on. However the methodology must also include an overall strategy that fi ts all the different methods together into a coherent design. This involves deciding on a research design structure, choosing the specifi c methods and developing a sampling strategy. It often also involves defi ning what analyses you will carry out. This chapter discusses the fi rst two of these factors; sampling is discussed in Chapter 4 and analysis is discussed in Chapters 14 to 16.
