ABSTRACT
During the past two decades or so several communication scholars have chosen to express their displeasure at the overly Eurocentric nature of communication theory that continues to dominate the field of communication studies. For the past twenty-five years, I have been insisting on the importance of focusing on, and re-discovering bodies of, Asian theories of communication. There is a deeply felt need for this project. At the same time, if our desires and efforts are to be rewarded with positive results, it is important that we face the manifold complex problems and challenges that are on our way with a deep understanding of the issues involved. It is vital that we avoid the seductive perils of romanticism, essentialism and ahistoricism. We must be willing to engage Western traditions of thought, both traditional and current, at a very serious level of scholarly apprehension.
