ABSTRACT
The purpose of this strategy is to unleash creativity and/or illuminate something that is out of awareness. In the world of business today, successful people are often intellectually competent and highly skilled in rational, analytical thinking. These cerebral types are well practised at expressing themselves logically. However, using logic does not always provide the best solution. In addition, our society’s overemphasis on the written word as the primary vehicle of information in education compounds this left-brain tendency. This exercise serves to stimulate the right brain.
