ABSTRACT
DAVID Barker and Bernard Timberg’s review of what they term encoding research identifies significant research strands that have not been integrated adequately into critical television research. Their attempt to award the work of such authors as McLuhan, Worth, Ong, and Zettl rightful places in mainstream critical theory is both necessary and timely. They sense, correctly, that the burgeoning of cultural studies has created an opening into the television criticism arena through which this laudable early work might take its rightful place in the history of television studies.
