ABSTRACT
Rather than critiquing or explicating Turow’s cogent argument, this essay takes an interpretive perspective to address Turow’s point that “the process of creating media messages is part of the larger process of creating meaning” (p. 485). In providing a communicative, cultural reading of the mass communication process, the goal is not to question the validity of a dependency analysis, but to illustrate what a communicative, cultural analysis can contribute.
