ABSTRACT
The problem of interrelationships among culture, communication, modernity, and development is a common concern in contemporary social sciences and humanities. Scholarly works on this problem in the field of communication and culture have drawn conceptual and method- ological resources from political economy, sociology, psychology, anthro- pology, and semiotics. The chapter under discussion here has maintained that tradition. I want to follow it, and hope to extend it by tapping less explored resources including certain ideas, concepts, methods, and, most importantly, criticism, produced by literary theories and language philosophy. Servaes’s chapter raises some problems and issues that offer real possibilities for sharpening and enriching the discourse on communication and cultural identity by introducing certain concepts and ideas, and critical tones from contemporary studies in literature and culture. The main thrust of my commentary on his chapter will be toward extending that discourse.
