ABSTRACT
Jensen’s account of the undeserved neglect of Peircean semiotics in favor of a Saussurean semiology is timely and provocative. 1 His densely packed and thoroughly researched argument is both a critical overview of our field’s current attempts to come to grips with the problem of meaning and an attempt to argue that Peirce’s theories may offer a set of insights that are more incisive than those with which we are currently working.
