ABSTRACT
From windy terraces to iconic designs: Stadium developments • Case study: Arsenal Football Club – Managing the ‘Emirates’ experience through design and operations
At the end of this chapter you should be able to: ■ Understand external and internal drivers for stadium developments; ■ Review the importance of managing the customer experience within the stadium; ■ Discuss how managing design and operations can influence the customer’s experi-
ence within the facility.
