ABSTRACT
What has triggered the recent impressive growth in geographers’ attention to the so-called economic geography of tourism has been the sub-discipline’s overall re-orientation toward the ‘critical and cultural turn’ in tourism studies. Ateljevic (2000) points out that the aforementioned agenda for strengthening the ties of tourism to economic geography resulted in a ‘theoretically embedded new economic geography of tourism’ (p. 370) at precisely the time when the boundaries between economic, cultural and other forms of tourism had begun to blur. The way forward, according to Ateljevic (2000: 371) was to adopt a ‘neo-Gramscian concept of negotiation between production and consumption processes, as each connected through reproduction’. Her argument was that a production-oriented or a consumptionoriented approach in isolation from each other was too limiting (see also Bianchi, Chapter 5 and Gale, Chapter 4 of this volume).
