Skip to main content
Taylor & Francis Group Logo
    Advanced Search

    Click here to search products using title name,author name and keywords.

    • Login
    • Hi, User  
      • Your Account
      • Logout
      Advanced Search

      Click here to search products using title name,author name and keywords.

      Breadcrumbs Section. Click here to navigate to respective pages.

      Chapter

      Reconsidering Gender Advertisements: Performativity, Framing and Display
      loading

      Chapter

      Reconsidering Gender Advertisements: Performativity, Framing and Display

      DOI link for Reconsidering Gender Advertisements: Performativity, Framing and Display

      Reconsidering Gender Advertisements: Performativity, Framing and Display book

      Reconsidering Gender Advertisements: Performativity, Framing and Display

      DOI link for Reconsidering Gender Advertisements: Performativity, Framing and Display

      Reconsidering Gender Advertisements: Performativity, Framing and Display book

      ByGREG SMITH
      BookThe Contemporary Goffman

      Click here to navigate to parent product.

      Edition 1st Edition
      First Published 2009
      Imprint Routledge
      Pages 20
      eBook ISBN 9780203861301
      Share
      Share

      ABSTRACT

      The notion of the sociological gaze is especially apt when applied to Erving Goffman. His was a strongly visually oriented way of apprehending the social world that bordered on the scopophilic. There are plenty of clues to this orientation in what is known about Goffman’s life and work. A brief spell spent working at the National Film Board of Canada in 1943 could well have awakened his visual imagination (Winkin 1988). For his master’s thesis, Goffman (1949) administered the Thematic Apperception Test (TAT)—a projective test that invites the subject to construct a story based around an ambiguous image-to a sample of (frequently sceptical) middle-class housewives (Smith 2003). His fi rst book (Goffman 1959) is famous for the emphasis it places on appearances. It and subsequent works did much to undermine any easy contrast between appearances and the so-called ‘realities’ of the social world. Goffman is said to have completed an unpublished study of New Yorker cartoons with his fi rst wife, Angelica (Yves Winkin, personal communication, 2008). Goffman’s key concepts on behaviour in public places (Goffman 1963a, 1971)—civil inattention, tie-signs and normal appearances-did much to fl esh out Georg Simmel’s (1908/1921) notion of visual interaction.

      T&F logoTaylor & Francis Group logo
      • Policies
        • Privacy Policy
        • Terms & Conditions
        • Cookie Policy
        • Privacy Policy
        • Terms & Conditions
        • Cookie Policy
      • Journals
        • Taylor & Francis Online
        • CogentOA
        • Taylor & Francis Online
        • CogentOA
      • Corporate
        • Taylor & Francis Group
        • Taylor & Francis Group
        • Taylor & Francis Group
        • Taylor & Francis Group
      • Help & Contact
        • Students/Researchers
        • Librarians/Institutions
        • Students/Researchers
        • Librarians/Institutions
      • Connect with us

      Connect with us

      Registered in England & Wales No. 3099067
      5 Howick Place | London | SW1P 1WG © 2022 Informa UK Limited