ABSTRACT
McMuerto’sTM fi rst opened its doors across America in 1998 in response to the public’s need for a quick, hassle-free celebration of death during Día de los Muertos (dee-ah day lohs mwer-toes). Now an expanding global operation, McMuerto’sTM provides a unique quick-
service experience of death for today’s fast-paced society. McMuerto’sTM vision is to maintain the high standard as producers of the world’s best Día de los Muertos products improving on the charming, ritual altar items of primitive Mexico. Because at McMuerto’sTM, El Color de la Muerte smells like a million bucks.
