ABSTRACT
The advancement of a cultural paradigm has been one of the most significant developments in contemporary social theory. Despite a burgeoning literature about cultural matters, however, there remains ambiguity about what specifically constitutes a cultural theory. In part, this is explained by the term ‘culture’ being one of the most used words in the English language and also one of the most complex (Williams 1976). The anthropologists Alfred Kroeber and Clyde Kluckhohn (1952), for example, found there to be over 200 different understandings of the term.
