ABSTRACT
Corporate social responsibility (CSR) is a concept and practice that has been applied and adapted to a wide variety of business contexts, criss crossing economic, political, cultural and social boundaries. Nevertheless, the definition and development of the concept has arguably been based upon a predominantly Western-led discourse. In an attempt to redress this imbalance, this book offers a series of alternative or at least supplementary perspectives; so placing CSR at something of a crossroads, both in terms of its philosophical conceptualization and its actual historical, political and cultural development within a global context. Specifically, the book provides five studies of the impact and significance of CSR in different South and East Asian countries: China, Japan, Thailand, Malaysia and Bangladesh; and concludes with a final chapter acting as something of a theoretical intervention.
