ABSTRACT
In February 2008, I appeared on a panel about news coverage of climate change at the meetings of the American Association for the Advancement of Science (AAAS). Close to 300 attendees packed the convention hall, including journalists, scientists, and science policy advocates. The sense of urgency in the room was electric. Historically, these groups have played separate, though complementary communication roles, but on climate change traditional boundaries no longer appeared to apply. Regardless of their professional background, the great majority of attendees wanted to understand how to use the media to motivate and empower citizens to actively participate in policy debates over climate change.
