ABSTRACT
My interest in the framing concept is rooted in my background as a journalist. When I returned to academic research and began a PhD project on my former professional occupation, Watson (1998) directed me to the work of Entman (1991, 1993), which highlighted the functionality of frames in the news: namely, “to select some aspects of a perceived reality and make them more salient in a communication text, in such a way as to promote a particular problem defi nition, causal interpretation, moral evaluation, and/or treatment recommendation” (1993, p. 52). Over time, I realized what I had been dealing with as a journalist: looking for frames that could turn events into news stories by suggesting an explanation for what happened in the surrounding world.
