ABSTRACT
The China Europe International Business School (CEIBS) is a unique school in a unique environment. Formally established in Shanghai on 8 November 1994, CEIBS has been the ‘trail blazer’ providing the management skills, competencies and ethics required for the modernized, globally integrated Chinese economy, and hence management education in China. In doing so, CEIBS stands out as a success story in the global community of international business schools.
