Imagine you are flipping through your favorite weekly news magazine and you notice an ad that shows a large locomotive juxtaposed with a single sunflower. The graphic image captures your attention, and you pause to read the copy of the ad for General Electric (GE):

Can technology and the environment peacefully coexist? Ecomagina­ tion answers yes with the Evolution Series locomotive. Who would have dreamed that a 415,000 lb diesel locomotive could have an envi­ ronmental conscience? The Evolution locomotive is designed to be more fuel efficient and more powerful while it exceeds stringent EPA emissions standards, making the air cleaner and clearer for all. No small technological feat. This is the little engine that could. And will. GE imagination at work.