Political marketing in Ghana
DOI link for Political marketing in Ghana
Political marketing in Ghana book
The unprecedented 2000 election in Ghana, according to Handly and Mills (2001), is often wrongfully characterized as ‘a transition from a military to a democratic rule’ (5). It was remarkable in many ways, especially being the first time the nation witnessed a transfer of power from one democratic government to another through the ballot box. In fact there had already been two previous elections since the country was returned to constitutional rule in 1992. However, the elections of 1992 and 1996 had both been won by the same party that was once the military administration.